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Pre-Sale AppraisalSM Program |
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Q. What is a Pre-Sale AppraisalSM and what is the purpose
for a Pre-Sale Appraisal? A. A Pre-Sale AppraisalSM or listing appraisal is a type of
certified appraisal that defines a homeowner or Realtor® as the client. The
purpose of a Pre-Sale Appraisal is to provide assurance in the marketplace,
at the time of listing, that the list price is "loanable" within
the specified limits of the report. Q.
What is the difference between a certified appraisal and a CMA? A. A Current Market Analysis
(CMA) is the method that Realtors® use to derive an estimate of value for
real property. A certified appraisal is an estimate of value prepared by an
appraiser who adheres to rigid federally mandated guidelines such that the
reported price is "loanable". |
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Q. How will the use of a Pre-Sale Appraisal as a listing tool make my life easier? What's in it for me? A. Combine a motivated approved buyer with a pre-approved listing (pre-appraised, inspected and open title) and an immediate closing is possible, if the surveyor is cooperative.... that’s CONVENIENCE. The most beneficial feature, for the Realtor® who uses Pre-Sale Appraisals as a listing tool, is the reality that formal CMA calculations and presentations are extinct. FOREVER. Most Realtors® know what a house in their neighborhood should list and sell for, but convincing the sellers is near impossible without the "show-and-tell" process of a formal CMA presentation. Certified appraisers are also state certified real estate consultants that can be hired, professionally, to assist Realtors® in listing homes at the prices that they already know are marketable. |
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Q. I know more about pricing my listings in my neighborhood than any appraiser. Why should my sellers have to pay for Pre-Sale Appraisals? A. That's exactly right! An experienced Realtor® does know more about pricing homes to be sold in their market areas; however, pricing is an ancillary function of a certified Pre-Sale Appraisal. The appraisal will reinforce the Realtor's® opinion of value and produce a more competitive listing or support a high range of value listing, if necessary. So, the answer to the question "Why" is CONFIDENCE, COMPETITION AND CONVENIENCE. |
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Q. Why do you say, in your radio ad, that most sellers who sell their homes without a Pre-Sale Appraisal lose money? A. Without Pre-Sale Appraisals most sellers will sell their homes for less than they are worth because they lack confidence in their list prices. A Pre-Sale Appraisal naturally promotes confidence in the list price for the seller and provides a benchmark for contract negotiations, so the sellers don't give away 3-5% of their list price. They do not need to price their home high to come down. In other words, an appraised listing should be priced more competitively from the beginning with little or no negotiations expected. |
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Q. Which mortgage companies will accept your appraisals? A. Most lenders are mortgage brokers who sell the loans they originate to secondary lenders. Any and all mortgage brokers will accept Ameriapraise appraisals if the buyers and agents involved are persistent. Our client list now includes over thirty secondary lenders, one or more of which every broker in the Houston area has used on previous occasions. If your lender doesn't want to use our appraisal, ask them to pay the difference and charge the buyer only one-half the normal fee for a new appraisal. Only portfolio lenders with salaried staff appraisers who do not charge appraisal fees will decline to use our Pre-Sale Appraisals. Also, if the buyers choose not to use the appraisal, that is their option. If so, the house has sold and your sellers are happy, I am happy, and everyone is happy. |
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Q. How much do you charge the sellers for a Pre-Sale Appraisal and what is the credit to the buyers? A. The sellers are charged
one-half the normal appraisal fee and the buyers are credited that amount if
they choose to use the appraisal to get their mortgage. The balance of the
fee to the buyers, through their lender, would be one-half of the normal fee.
The lender would then request a client name change and recertification of the
Pre-Sale Appraisal for loan origination purposes. Q. I
am a new salesperson with no listings and I have a chance to list a $300,000+
home in my neighborhood, but I am competing with the top listing agent in my
office. Can you help me? A. YES! I become your personal
state certified real estate consultant as soon as you fax me a Pre-Sale
Appraisal request form or order online with our Appraisal
Order Form - just select "Pre-Sale" as the purpose and format
of the appraisal. This approach to competitive listing is called "You
Sell Me & My Company, I Sell You & Your Company". After the
site appointment, your potential clients will make no listing decisions until
after we have presented their Pre-Sale Appraisal report to them, with your
name on it. After these two serious engagements with your potential clients,
I feel that you would have a better chance of getting the listing with my
help, than the top listing in your office would without my help. |
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Q. How do we get started? A.
Call our office for your own master copy of our Appraisal Request Form or use
our online Appraisal Order Form and select
"Pre-Sale Appraisal" as the appraisal format needed. Then sell Ameriapraise
to your clients and potential clients. When they are ready, fax the request
or complete the online order form and we will arrange
the initial site appointment. You are encouraged to attend the site
appointments and final presentations. YOU SELL ME AND I'LL SELL YOU...My Resume |
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